Program Information

What ad campaign stands out in your mind? Is it creative, humorous or memorable? Adman David Ogilvy in Ogilvy on Advertising explains what an effective ad can do. It’s not just a medium of information.

Talking Business with Michael Guld is a weekly radio segment that addresses business topics applied to everyday life in the workplace. In each program he shares his belief that success in business is part art and part science, part uncommon creativity and part common sense, part people and part process. Talking Business provides insight and perspective not only for surviving but for thriving in the 21st century business world.