| Sort by Title | |
|---|---|
 | HopeIn business today and in life in general good things happen to those who make good things happen. It is important to take control and to take action.Grades 9-12 Business |
| High Tech-High TouchTechnology has changed the way we communicate and socialize. It also changes the way we shop providing more choices than ever before. However, the high tech method of shopping does not always outweigh the high touch method.Grades 9-12 Business |
| Retailers PerspectiveFrom the retailers perspective, more choices, online shopping, and the uncertain economic climate have created many challenges to build and maintain a loyal customer base.Grades 9-12 Business |
| Human DoingsToday's workplace calls for more to be done with less. Employees are asked to be more productive than ever as companies make cuts while trying to maintain productivity. Instead of human beings, the workforce is becoming human doings.Grades 9-12 Business |
| When the Going Gets ToughWith so many uncertainties in today's world, most businesses are affected by the slowdown and most individuals are, at the very least, uneasy about the fallout. Remember that even in an economic downturn, a given number of people are still going to be in the market for the products or services that you offer.Grades 9-12 Business |
| The EconomyEconomic headlines dominate the news. What exactly is the economy and why should we care? Should we spend more or save more? The average person has no clue and when you hear its definition, you’ll be confused too.Grades 9-12 Business |
| New and ImprovedSince 1905 Gillette has been a leader in innovation and a master of marketing. Why buy a one-blade razor when a five-blade razor will do more? It’s not about the price you pay but it’s about the perceived value.Grades 9-12 Business |
| Favorite CommercialWhat ad campaign stands out in your mind? Is it creative, humorous or memorable? Adman David Ogilvy in Ogilvy on Advertising explains what an effective ad can do. It’s not just a medium of information.Grades 9-12 Business |
| On HoldIs your time valuable to you? Did you know that an average adult spends over 900 hours of his life “on hold”? Because we’ve grown so accustomed to poor customer service, we are actually shocked when a real human being answers our customer service call.Grades 9-12 Business |
| Does Advertising WorkBy some estimates, consumers may be exposed to 3000 or more images per day trying to sell them something. In the old days, advertising was all about informing, persuading, and reminding. Now, it's more about connecting, engaging and educating...and touching the heart of soul of the customer.Grades 9-12 Business |
